Multiculturalism in Europe and how it will affect consumption

Abstract

Thanks to my travels, in recent years I have had the opportunity to meet new countries, cultures, languages and people. At the same time that I was entering the world of marketing, I have been gradually seeing how consumption has changed in Europe. The consumption of clothing, food, leisure, technologies and even the creation of new businesses is changing. In this thesis I intend to demonstrate how new ways and patterns of consumption in the European society have appeared compared to previous years because of the arrival of new immigration in the last decades.