L’Evocative. Creation of a digital marketing agency based on Instagram Chatbots

Abstract

The aim of the work is to create a digital marketing agency based and focused on Instagram Chatbot technology. To justify the entire paper, one could start comparing tons of data and provide evidence that the project has an empirical foundation. Basically, just throw out data with little contextualization. Although the first impression of this complex method might be satisfactory thanks to its empirical atmosphere, the reader would in fact end with an insufficient general idea and a misinterpretation of this work. All explanations are nevertheless going to be justified as they should and the approach, very logical and understandable. This approach could lead to a much simpler reading material and, consequently, give a less sophisticated first impression. This simpler and more organized path, however, generates a solid concept of what the paper is trying to achieve. Every item is covered fully without the risk of going beyond the length limitations. A solid and general idea is represented in the final outcome of the project, which covers what the company is trying to achieve, mainly focusing on the general picture. Not going too deep into every item avoids a context and structure deficiency. Following this same line of thought, evident concepts will be taken for granted or “as known”, thus they will not be explained and, in some rare cases, just mentioned once. Some basic concepts and technological terms related to social media and digital marketing, such as the existence and basic working of Instagram for example, are expected to be known, thus won’t need further elaboration. Bringing this disclaimer to an end, let it be clearly stated that references to the annex are frequent so that the paper fits inside the length extension limitation criterion. It won’t directly affect the general idea of the work and is going to allow its shape to be simple. Annexes are going to provide: tables of information, more contextualization, terminology extension and even extra material, which yields a better understanding of the project.