Browsing Grau en Administració d'Empreses i Gestió de la Innovació by Subject "Luxury brands, fashion brands, Gucci, Instagram, COVID-19"
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Interaction with luxury brands: The case of Gucci on Instagram
(2022-06)Currently, the profiles of fashion brands on Instagram are followed by a large community of young users. One of the most highlighted firms in the social network is Gucci, whose digital communication ...