Browsing Grau en Administració d'Empreses i Gestió de la Innovació by Subject "Entertainment Marketing, Cultures, western and eastern"
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The Effects of Entertainment Marketing on Consumer Behavior and Consumption in Different Cultures Comparison between western and eastern cultures
(2022)As the years go by and entertainment marketing and the digital industry grows all around the world and in all entertainment sectors, the individual and group consumption behavior of society all around ...