The Effects of Entertainment Marketing on Consumer Behavior and Consumption in Different Cultures Comparison between western and eastern cultures

dc.contributor.author	Fruchet Segura, Carla
dc.contributor.other	TecnoCampus. Escola Superior de Ciències Socials i de l’Empresa del (ESCSET)	ca
dc.date.accessioned	2022-11-03T08:14:45Z
dc.date.available	2022-11-03T08:14:45Z
dc.date.issued	2022
dc.identifier.uri	http://hdl.handle.net/20.500.12367/1927
dc.description	Treball de fi de grau - Curs 2021-2022	ca
dc.description.abstract	As the years go by and entertainment marketing and the digital industry grows all around the world and in all entertainment sectors, the individual and group consumption behavior of society all around the world changes at the same pace.	ca
dc.format.extent	56 p.	ca
dc.language.iso	eng	ca
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 International	ca
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject.other	Entertainment Marketing, Cultures, western and eastern	ca
dc.title	The Effects of Entertainment Marketing on Consumer Behavior and Consumption in Different Cultures Comparison between western and eastern cultures	ca
dc.type	info:eu-repo/semantics/bachelorThesis	ca
dc.rights.accessLevel	info:eu-repo/semantics/openAccess
dc.embargo.terms	cap	ca
dc.contributor.tutor	Giusti, Giovanni

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