Creation of an entrepreneurial project based on incentives: PAG Running

Abstract

The current project consists of the creation of a sport’s application based on incentives, in which the main objective is to create a healthier and self-conscious society through sport’s practice to mitigate the effects of obesity and sedentary lifestyles. It provides intrinsic and extrinsic motivational drivers to increase society’s willingness to engage in running activities by tracking kilometers accomplished to obtain rewards.