SaiMOVE

Abstract

SaiMove is the application that will help drivers navigate efficiently throughout the city from the beginning until the end of their trip, finding and directing them to the nearest available parking space. Combining these two main components – real-time parking assistance and navigation - gives the start-up a competitive edge and more added value to the customer journey. This business plan presents the business solution of SaiMove, the problem that it solves, and the market trends that provide this opportunity for the start-up to enter the industry. An extensive explanation of the target market and the buyer persona will be provided, and with the specific way of market penetration. Moreover, the sales plan for both business partners and end customers will be shared below, altogether with the main processes and their sub-processes necessary for the solution to function.