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Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: a comparison between developed and developing economies
(European Research on Management and Business Economics. 2024;30(3):100260, 2024)Drawing on dynamic capabilities theory, the study aims to contribute to the existing literature by investigating the mediating role of integrated marketing communication (IMC) in the relationship between ... -
Online support for education in entrepreneurial and intrapreneurial competences: a proposal for an assessment tool and support for tailor-made training
(Education Sciences. 2022;12(11):805, 2022-11-11)Higher education institutions across Europe are called to offer entrepreneurship education. Despite the rising interest and the increased offerings in the last decades, entrepreneurship education is yet ...