Browsing Grup de Recerca Aplicada a l’Entorn Financer, Econòmic i Social – (GRAEFES) by Subject "Behavioural intentions"
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Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism
(Journal of Economics, Finance and Administrative Science. 2023 Set;28(55):60-78, 2023-09)Purpose – This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists’ behavioral intentions (TBIs) ...