SON-SOLUTIONS: Business Plan

Abstract

SON-SOLUTIONS is a sustainable solutions enterprise. It is a single-member company. The business covers the need for businesses in low sustainable level industries to be competitive today and create long-term value by using a sustainability strategy through new products and new markets. To provide this value proposition to business1 SON-SOLUTION will make use of different push and pull strategies to acquire new clients. The customer relationships of SONSOLUTIONS are based in a long-term relationship strategy, offering solutions to different products, by using the knowledge of its human capital about environmentally friendly or sustainable products. Moreover, the revenue stream is going to come from selling the patents of the products to its clients and offering advertisement service of these to the final customer. Therefore, human capital and intellectual property are key resources for the enterprise, and the key activities of SON-SOLUTIONS are problem-solving2 and marketing activities. The first product developed by SON-SOLUTIONS is a more environmentally-friendly product for the tobacco industry called D-Filter. It consists of a biodegradable filter that has a small seed inside for an industrial cigarette. This filter does not reduce smoking consumption, yet lowers the negative environmental impact, and allows a plant to grow when the cigarette butt is properly discarded of. Finally, the final cigarettes could be manufactured in an unbleached paper and packed in a fully biodegradable pack due to the non-usage of transparent plastics and cigarette box bleach.