Browsing Treballs d'estudiants by Author "Fruchet Segura, Carla"
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The Effects of Entertainment Marketing on Consumer Behavior and Consumption in Different Cultures Comparison between western and eastern cultures
Fruchet Segura, Carla (2022)As the years go by and entertainment marketing and the digital industry grows all around the world and in all entertainment sectors, the individual and group consumption behavior of society all around ...