Bachelor thesis

English

Àrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting

Advertising

Publicitat

Universitat Politècnica de Catalunya

The objective of this Project is to create a 360º marketing campaign in which there will be advertised a hypothetical videogame of the Nintendo Company in several mass media as TV, Internet, street publicity and through some event in shopping centers. One of the aims of the campaign is to generate a higher selling volume than the previous campaigns with a notoriously lesser budget in order to fit to the critical economic situation of the world and of the company. The ads aesthetic and thematic go around the story of the videogame, which has been also created in this project. The result has been satisfactory in the creation phase but it has been impossible to test its impact on the audience because it is an inexistent product.