http://hdl.handle.net/20.500.12367/2785 2026-04-25T23:40:02Z http://hdl.handle.net/20.500.12367/2915 Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: a comparison between developed and developing economies Butkouskaya, Vera; Llonch, Joan; Alarcón-del-Amo, María-del-Carmen Drawing on dynamic capabilities theory, the study aims to contribute to the existing literature by investigating the mediating role of integrated marketing communication (IMC) in the relationship between market orientation (MO) and customer-related and market performance. Specifically, it focuses on understanding how IMC operates as a strategic tool for small and medium-sized enterprises (SMEs) in the international environment. The research uses data from 422 SMEs and large firms in both developed and developing economies. Hypothesis testing was conducted using structural equation modelling (SEM). The results show that IMC, as a dynamic capability, enhances the positive impact of MO on customer-related and market performance in both developed and developing economies. The firm's size moderates this mediation effect; however, the moderation varies depending on the economy type. [...] 2024-01-01T00:00:00Z http://hdl.handle.net/20.500.12367/2477 Online support for education in entrepreneurial and intrapreneurial competences: a proposal for an assessment tool and support for tailor-made training Teodoro, Jaume; Bernadó, Ester; Bratzke, Florian; Zehrer, Anita; Van Bockhaven, Wouter Higher education institutions across Europe are called to offer entrepreneurship education. Despite the rising interest and the increased offerings in the last decades, entrepreneurship education is yet not as mature as other disciplines, and it is still underdeveloped in some faculties and institutions. One way of embedding entrepreneurship education within different disciplines is to take a broader approach beyond teaching how to start up and focusing on developing the entrepreneurial competences of students, which equip them to provide value to society (either economic, social, or cultural). This article describes an online platform—named EICAA—that supports educators and trainers aiming at teaching/guiding/coaching students or employees in developing entre/intrapreneurial competences. [...] 2022-11-11T00:00:00Z