El proceso logístico de la exportación de café de México a Estados Unidos
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Autor/a
Lin, Baoyi
Data de publicació
2024Resum
This study comprehensively analyzes the current situation of coffee exports fromMexico to the United States, identifies the main market challenges and opportunities it faces, and consequently proposes a series of strategies to enhance its competitiveness inthe U.S. market. Utilizing a mixed-methods approach that combines questionnaires andsemi-structured interviews, this research gathered detailed information fromproducers, exporters, logistic service providers, and U.S. importers. Data analysis reveals keychallenges such as high transportation costs, tariff barriers, and stringent qualitystandards. Simultaneously, significant opportunities related to the increasing demandfor high-quality and sustainably produced coffee in the U.S. market were identified. [...]
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Treball fi de màster
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