Rapida Suministros Industriales S.L.

Abstract

Rapida Suministros Industriales is a leading company importing industrial tailoring machine industry in Spain. The company was founded in 1870 in Barcelona, during the industrial revolution and grew exponentially during the following years. In particular, the introduction of the vacuum machine in the textile industry was revolutionary along with other inventions. The company succeeded for years, but due to bad management and overstaffing the company became bankrupt during the financial crisis in 2008. Two employees decided to buy the company and carry on their current activity with just 8 employees instead of more than a hundred as the company used to have. Since then, and even though the company legally was born in 2008, in terms of practice the company has operated in the same industry since the beginning and the clients don’t even notice those changes. The tailoring industry is one of the oldest and most of the companies are well established and few companies offer similar products and services as Rapida. Furthermore, the demand in the industry is higher than the supply as many things that people use in their daily lives are sewn. Rapida is a distributor (B2B) in a very conservative industry, thus digital marketing, social media and webpage have never been a priority for the company, as the worth of mouth is very powerful in the industry. Despite the old practices that the industry used to behave, some of them started to adapt their business to new technologies and take advantage of them, keeping their actual clients up to date. Moreover, good social media or web page management is essential to attract new potential customers that might be interested in new products or discover the traditional ones.